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  • Writer's pictureJuan Grassie

When to invest in digital advertising for your business?

When to invest in digital advertising for your business?

Running a business involves making many decisions. Knowing when to invest in digital advertising is one of those decisions, especially if you are new to the concept. In my experience, today it is relatively easier to learn how to use digital advertising tools, at least easier than almost 4 years ago when I started learning. Let's take a look at the signs that the time has come for your business to invest in digital advertising.

Signs that indicate that you should invest in digital advertising

1. If you need to increase your customers or sales and you can allocate some capital to try, you should do it. Digital advertising can help you reach more potential customers and increase sales. It works best when combined with other marketing efforts, like email campaigns, but it can also be started on its own to keep things simple. The goal is to start.

2. If you have a local business that wants to get ahead of the competition, for example a spa, you are a specialist doctor or a plumber at home, etc., I suggest that you at least register your business or services in Google My Business (GMB ). This will ensure that people searching for your services find you easily and quickly on Google search results pages.

3. If you have an e-commerce store or you are already one that has a website and that serves as a letter of introduction for potential prospects and you want to receive more visitors or clients, you should consider the possibility of investing in the most common digital advertising platforms such as Google Ads, YouTube Ads, both managed by Google and that can help you attract more potential customers to your website or store from any corner of the world. Furthermore, there are other platforms like Facebook Ads or Instagram Ads that can also be extremely effective for promoting products or services online. The right platform depends on your niche and where your sales or marketing strategy is at.

My Conclusion

Deciding when and how much money to invest in digital advertising requires careful research and thought, but it doesn't have to be overwhelming either! Identifying opportunities when it comes to customer growth through digital channels is essential; Understanding which platforms work best for your business will also determine success rates, Linkedin is great for B2B and Tiktok is a must at least to have an open account. So explore different platforms before launching into just one type of ad campaign. But the most important thing is to measure results. Test different strategies and track results. results so that you can make the necessary adjustments and obtain the maximum return on investment over time. Best of luckFinaliza reafirmando tu mensaje principal. Puedes terminar con una nota divertida o una pregunta abierta.

If you think it's time to invest in digital advertising, but you don't want to or can't do it yourself, and if you plan to invest an average of $1,000 USD per month for 4 months, I can probably guide you. Look for the Whatsapp link on your right and send me a text.

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